Blink: Malcolm Gladwell

“Blink, The Power of Thinking without Thinking” is one of the four books written by the best selling author Malcolm Gladwell, a Canadian author for The New Yorker since 1996. The book throws a good insight into our gut feeling or one should say our subconscious mind.

Through enumerable illustrations, real-life incidents and research instances, it has tried to bring a new, often ignored perspective – our subconscious mind. We sometimes tend to ignore the feelings or impressions we get in a blink of a second after brushing shoulders with someone/something. But the author has tried to prove that sometimes those decisions/impressions are correct and are sometimes even not realizable after an extensive research or analysis.

Malcolm  has also given a 360 degree view point about subconscious state of mind and the methods by which we can train such state of mind. Though decisions reached or impressions formed in a blink not always reliable and under all circumstances but the author seems to have succeeded in giving us every reason in believing that it is possible and reliable.

The whole story and every instance is followed by an extensive research and the view points of some of the great researchers which lends credibility to the author’s point. Overall, I would say it makes an interesting read and has tried to bring in a significantly different view point about how we perceive various things around us. The book would, in my opinion, appeal to all age groups and would make a very good read.

It would be great to have all of my reader’s view point about the book in comments.
Wishing you a good read.

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